From Brick-and-Mortar Millions to Digital Automation: My GoHighLevel Journey

Most people who teach business automation have never built a real, brick-and-mortar business. They live in a world of funnels, webinars, and digital products. I come from a different world.

Before I ever touched a piece of marketing automation software, I spent 15 years in the trenches of the insurance industry. I built two multi-million dollar agencies from scratch: Alliance Financial Group and Florida Health Insurance Consultants. I had physical offices, a team of agents, and a book of business worth millions.

I learned how to sell, how to manage a team, and how to build a business the old-fashioned way: with hard work, long hours, and a lot of manual effort. And it worked. I successfully sold both agencies in 2016 and 2017 for a life-changing amount of money.

But I was burned out. I knew there had to be a better way to run a business than the 60-hour weeks I was pulling. That’s when my journey into digital automation began.

The Discovery That Changed Everything

In 2018, I was invited to an exclusive mastermind workshop in San Diego with Rob Bailey. It was there that I was introduced to a new platform called GoHighLevel. I was one of only 50 people in that room, and what I saw blew my mind.

GoHighLevel promised to do everything that used to take me a dozen different software tools and a team of people to manage—all in one platform. Lead follow-up, appointment scheduling, email marketing, CRM—it was all there. And it was all automatable.

I realized in that moment that the future of business wasn’t about working harder—it was about working smarter. It was about leveraging technology to do the heavy lifting so you could focus on what really matters: building relationships and growing your business.

Putting Automation to the Test

I dove in headfirst. I started several new ventures, all built on the foundation of GoHighLevel automation:

• A fitness lead generation service: We automated lead capture from Facebook ads, instant follow-up via SMS and email, and appointment booking for gym owners.
• An automated insurance quoting system: We built a system that could provide instant insurance quotes to potential clients, follow up with them automatically, and book appointments with licensed agents.
• AI callbots: We created AI-powered receptionists that could answer calls 24/7, qualify leads, and book appointments—all without human intervention.
• Solar Lead Generator: We launched a lead generation service for solar companies, helping over 30 businesses automate their lead capture and follow-up.

The results were staggering. These businesses generated over $1 million in revenue, all while I worked fewer hours than I ever had in my insurance career. I went from 60-hour weeks to 30-hour weeks, and my income actually went up.

The Biggest Lesson I Learned

The most important lesson I learned is this: Automation doesn’t replace the human touch—it enables it.

By automating the repetitive, low-value tasks that used to consume my day, I freed up my time to focus on the things that actually grow a business:

• Building relationships with key partners
• Developing new products and services
• Thinking strategically about the future of my businesses
• Spending more time with my family

AI and automation handle the grunt work. I handle the strategy. It’s a partnership that has completely transformed the way I work and live.

Why I’m Sharing My Story

I’m not sharing this to brag. I’m sharing it to show you what’s possible. You don’t have to be a tech genius to automate your business. You don’t have to have a background in digital marketing. You just need the right tool and a willingness to learn.

I’ve seen firsthand what GoHighLevel can do for a business. I’ve used it to generate millions in revenue for myself and my clients. I’ve introduced it to people like Ana Covert and Alex Branning, who have used it to build seven-figure agencies.

If you’re a business owner who is tired of being a slave to your business, I want to help you achieve the same freedom I have. That’s why I created LaunchGoHighLevel—to give you the real, unfiltered truth about what it takes to succeed with automation.

The journey from brick-and-mortar to digital automation has been the most rewarding of my career. And it’s a journey that’s available to you, too. All you have to do is take the first step.