GoHighLevel Pricing 2026: Which Plan is Right for Your Business?

Trying to figure out GoHighLevel pricing and which plan makes sense for your business? You're not alone.

After using GoHighLevel since 2018 and generating over $1 million across multiple ventures with it, I've seen firsthand which plans work for different business types. In this guide, I'll break down exactly what you get with each plan, calculate the real ROI, and help you choose the right option for your business.

No fluff. No sales pitch. Just the facts from someone who's been using the platform since the original 50-person launch in San Diego.

Bottom Line: For most small businesses, the $97/month Starter plan delivers insane ROI by replacing 5-10 other tools. Growing agencies should consider the $297 Unlimited plan. The $497 SaaS Pro plan is only worth it if you're reselling GoHighLevel as white-label software.

GoHighLevel Pricing Plans: Complete Breakdown

GoHighLevel offers three main pricing tiers. Here's what you actually get with each one:

Which Plan Should You Choose?

Starter Plan ($97/month) - Best for Most Small Businesses

The Starter plan is perfect if you're a solo entrepreneur, small business owner, or just getting started with marketing automation. You get access to every core feature including AI automations, unlimited contacts, email and SMS marketing, funnels, websites, and the full CRM.

Who should choose this:

• Solo entrepreneurs and consultants
• Small businesses with one main brand
• Real estate agents, insurance brokers, contractors
• Anyone replacing multiple tools (Mailchimp + Calendly + ClickFunnels + CRM)

Real ROI Example: If you're currently paying for Mailchimp ($50/mo), Calendly ($15/mo), a basic CRM ($50/mo), and ClickFunnels ($147/mo), that's $262/month. GoHighLevel replaces all of them for $97/month, saving you $165/month or nearly $2,000/year.

Unlimited Plan ($297/month) - Best for Growing Agencies & Multi-Brand Businesses

The Unlimited plan is designed for agencies managing multiple clients or businesses running multiple brands. The key difference is unlimited sub-accounts, which means you can create separate workspaces for each client or brand.

Who should choose this:

• Marketing agencies managing 4+ clients
• Businesses with multiple brands or locations
• Consultants offering "done-for-you" services
• Anyone needing to separate client data completely

When to upgrade from Starter: When you hit your 4th client or brand. At that point, the Unlimited plan pays for itself.

SaaS Pro Plan ($497/month) - Only for White Label Resellers

The SaaS Pro plan allows you to completely rebrand GoHighLevel as your own software and charge clients monthly. This is an advanced strategy for agencies that want to create recurring revenue by reselling the platform.

Who should choose this:

• Established agencies with 10+ clients
• Agencies wanting to build a SaaS business
• Businesses charging clients $200-500/month for software access

Important: Don't choose this plan unless you're actively reselling GoHighLevel. The white-label features won't benefit you if you're just using it for your own business.

The Hidden Costs: What You Need to Know

GoHighLevel's pricing is transparent, but there are a few additional costs to be aware of:

Email & SMS Usage: While the platform includes email and SMS capabilities, you pay for actual usage. Email costs are minimal (around $0.001 per email), but SMS costs vary by country (typically $0.01-0.03 per message in the US).

Phone Numbers: If you want dedicated phone numbers for call tracking or AI callbots, these cost around $2-5/month per number.

AI Features: Most AI features are included, but heavy AI usage (like AI content generation) may have additional costs depending on volume.

Reality Check: Even with these additional costs, you'll still spend far less than maintaining separate tools. My average monthly cost (including SMS and phone numbers) is around $150/month on the Starter plan—still cheaper than my old tech stack.

ROI Calculator: Is GoHighLevel Worth It?

Let's do the math. Here's what most small businesses are currently paying for separate tools:

GoHighLevel Starter Plan: $97/month

Annual Savings: $1,560 - $4,524

That's the financial ROI. But the real value is in time saved. Instead of logging into 6 different platforms, managing 6 different billing cycles, and trying to integrate everything together, you have one login, one platform, one monthly bill.

Final Verdict: Which Plan Should You Choose?

After using GoHighLevel since 2018 across multiple businesses, here's my honest recommendation:

Choose Starter ($97/mo) if: You're a small business owner, solo entrepreneur, or just getting started. This plan has everything you need to automate your business and replace your entire tech stack.

Choose Unlimited ($297/mo) if: You're managing 4+ clients or brands and need separate sub-accounts for each. The ability to scale without limits makes this worth it for growing agencies.

Choose SaaS Pro ($497/mo) if: You're an established agency planning to resell GoHighLevel as your own branded software and charge clients monthly. Don't choose this unless you have a clear reselling strategy.

The bottom line? Start with Starter. You can always upgrade as you grow. I've helped businesses generate seven figures per year using just the Starter plan. The platform is powerful enough—you don't need to overpay for features you won't use.